Search Engine Optimisation (SEO) is a very important part of digital marketing. It is responsible for taking website visibility to a higher position up and above all other competitors.
This article examines its importance in digital marketing.
SEO involves the collection of user traffic on a website. It employs various strategies that result in the increase of visitors to a website which automatically improves the ranking of the website. The methods in SEO strategy include on-page optimisation (keywords, meta-keywords) and off-page optimisation (link building, website promotion).
SEO works and improves the search engine ranking of websites. As a necessary tool for website ranking, it helps in driving more user traffic to a target website. Wise implementation of SEO for a website takes it above all its competitors in search engines.
SEO helps in the collection of more ROI. Good search engine ranking helps to attract visitors. The conversion rate also increases due to higher ranking. So, SEO helps in increasing traffic, conversion rate as well as ROI.
Digital marketing relies on website ranking but it is not so easy to gather vast user traffic on a website. SEO ensures its probability by increasing the visibility of websites in search engines. Constant work on SEO will bring success in digital marketing.
It is important to note that a website user regards those websites with a higher ranking in search engines. SEO increases usability and user experience in a website. It greatly helps in the promotion of a website or brand. Users hold a website in higher ranking and will quickly share it on social media platforms, like Facebook, Twitter, and so on.
SEO helps in increasing customer traffic to a website and keeps the website in competition. A website will have more visitors and customers than another website of the same field because it has a higher ranking in search engines. This is because website users trust search engines and will most likely consider websites of higher ranking.
SEO is the key to digital marketing and every company that desires a solid presence on digital channels should consider it.