Call to Action (CTA) is a technique used in persuasive writing to get an audience to act in a particular desired way after reading a post, article, or presentation. It is employed right before the end of persuasive writing to tell the audience a role they can play after reading, listening, or watching a presentation.
The CTA gives the audience concrete tasks to tackle. These tasks must be completed to bring the ideas of a writer or presenter to fruition. In persuasive writing, CTA can be used for different purposes.
Call to Action can be used to get people to “do”. Some people like getting things done within an organisation. They take up the tasks of the CTA and inspire others to act likewise. They want to be asked to assemble, gather, attempt, or respond.
Another use of the CTA is to get people to share. Some people within an organisation might not get to do the running around but they have a lot of resources at their disposal like money, manpower, materials, and so on. So, these may like to be asked to acquire, fund, support, or provide.
Also, Call to Action can be used to influence people to help the writer influence or persuade other people to carry out the desire of the writer. These people can be asked to empower, convert, or promote.
A CTA has to be irresistible to the audience. The aim is to persuade an audience to take a particular desired action. For instance, to get an audience to a site like Karamba Casino, words and phrases like ” get”, “win”, “play”, “cash out immediately” must be appealing to those that want to make some cool cash online by playing online casino games.
There are many of these casinos and their marketing make use of CTAs to try and invite new players.