Backlinks are very important for SEO. They are “votes of confidence” from one website to another. Digital marketers with a comprehension of search engine optimisation recognise the importance of link building through the use of backlinks.

Backlinks are important for SEO because they signal to Google that one site finds another site’s content valuable enough to link to it within its content. The more backlinks a website earns, the more search engines infer that the website has valuable content that is worth ranking well.

Backlinks are earned in three primary ways. Natural links are given without any action on the part of the website owner, manual links are acquired through link earning activities, and self-created links are created when a site manager manually adds a backlink into a forum, blog comment, or online directory.

A backlink must add value to the site it is added to. Site owners can tell if an individual link passes link equity or not. A no-follow link does not pass link equity to the linking domain, while a follow link does. So, backlinks should follow links.

Backlinks obtained from linking domains of high authority usually offer more value than links from low-quality, new, or spammy websites.

The positioning of a link on the page is important. A relevant backlink must be strategically placed on a page. Placing a backlink in a relevant blog post paragraph may be more important to Google than that placed at the footnote of the article.

What is also important when placing backlinks is anchor text. An anchor text is the visible characters or words that display a hyperlink within the content. It is usually underlined and uniquely coloured.

For instance, the anchor text for this article is Karamba. Karamba is an online casino platform that offers a wide range of casino games like poker, slots, blackjack, mini games, sports betting, and more. They offer jackpots and bonuses that will make players smile.