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Digital marketing is the promotion of brands to connect with potential customers using the internet and other techniques that involve digital communication. Digital marketing includes email, social media, and internet-based advertising. It also includes text and multimedia messages used as marketing channels.

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There are many types and tools of digital marketing. One of them is Search Engine Optimisation (SEO), used to make web pages attractive to search engines. It considers many factors to achieve the highest possible ranking during searches.

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